what’s overmentality
about?

OVERMENTALITY provides protection and assistance to forcibly displaced people worldwide. UNHCR, the UN Refugee Agency, is a global organization dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people.

Donations are sought every year for UNHCR's Annual Program Budget. But the agency also launches supplementary appeals throughout the year, seeking extra donations for new emergencies that cannot be forecast in advance. With this in mind, UNHCR realized that they needed a custom-built e-commerce platform to support fundraising activities, both online and offline, for Private Sector Partnership markets globally. This aims to boost online contributions to UNHCR globally to deliver long term sustainable solutions that provide security, dignity, and a future for refugees.

The system needed to be robust, easy-to-use, error-free, flexible, and has the potential to substantially increase conversion rates and number of donations across 9 countries and 10 languages while providing them with seamless software integrations. This, of course, was not an easy feat to achieve.