With more than 58% of traffic coming from mobile devices, optimizing your site for mobile has become more noteworthy than ever before! That’s to say, if visitors don’t get a good user experience (UX) on your site, they will leave for one of your competitor's sites that's performing better!
Not just that, but a non-mobile-friendly site also hurts your conversion rate and SEO rankings. So, these visitors may not even have a look at your website before they decide to leave!
So, here’s a quick cheat sheet for website optimization for mobiles!
Cheat sheet: Site optimization for phones
These tips on our mobile optimization cheat sheet are meant to help you optimize your site for mobile users. Let’s get started:
1. Use responsive design
Use a responsive design on your site to deliver a good experience for all visitors (mobile & non-mobile). If you use a popular CMS such as WordPress or any common site builder, you can easily find thousands of responsive themes.
However, we do recommend you work with professional Headless CMS like Sanity and rely on an original web design. For instance, Our website has an incomparable website speed and a very unique UX design thanks to our team’s effort in crafting a beautiful brand with a clean code.
Have a look around our website & feel free to contact us if you need us to help you revamp yours!
2. Optimize page speed
Optimize the page loading speed for mobile users so they can access the information quickly. This will lower your bounce rate, and visitors will be less interested in your competitor's site.
Here are some tips to optimize your page speed:
- Move to a fast hosting provider
- Use a minimum number of 3rd party scripts
- Use browser caching
- Use a CDN
- Reduce the size of images/videos
- Use clean code
- Continuously check and optimize your website
3. Touch-friendly button design
The next tip is to design touch-friendly buttons on your site... This will make it easy for smartphone & tablet users to interact with your site with a touch or a tap.
To achieve this, use large and apparent buttons on your site and include sufficient space between multiple buttons. In addition, use button press animations and contrasting colors to improve the UX.
4. Avoid popups
Popups work well on large screens but not so much on mobile devices. So unless it is really important, avoid using popups and interstitials on your site.
5. Image compression
Compress your site's images and use file formats that require less space. This will reduce the size of your webpage and thus lower the time it takes to load the website.
6. Navigation structure
Use a mobile-friendly navigation structure on your site. You can achieve this with any of the following:
- Hamburger Menu - The navigation menu opens after clicking on the menu icon.
- Drop-down Menu - Upon pressing a button, a sub-category menu item appears.
- Tab Bar - Show navigation items as tabs (usually present at the bottom of the page).
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